Whilst reading the annual report for MDI, I found that I did
not understand most of the things which were words and number for things I had
idea about but I found that reading it over a few times helped a lot. One thing
that came to my attention was the drive that the company has to succeed, not
only for them, but also for their patients. “Delivering emergency medical
solutions dedicated to improving patient outcomes” – MDI mission statement. In
the annual report it states all the different things the company achieves whether
it be in Australia or not, but it does not say how they do so or what
procedures they took to meet the objectives of their studies on time and on
budget? Also, even though the company has been making a profit in the last four
years, I believe they are struggling with increasing their profit margin which
could be a result of their advertising perhaps.
Some facts about the company that I found interesting or
caught my eye were:
·
Since the
beginning of 2011-2013 MDI had invested more than $5.3 million
·
Finalised 6 major publications in their
pharmaceuticals department on time and on budget
·
Their product development grew with 8 new
products in 2013 and 6 future products
·
MDI’s profit from sales in their asthma products
increased by approximately $2.5 million in 2 years (2010-2012)
·
Revenue has amplified by more than $3000 in the
past four years
·
The company has made a profit every year since
2010 which shows company growth
At first I did not mind the company that I had been given
because it did not bother me what company I would have/could have been given,
but reading more into the assignment and what had needed to be done, I thought
that it would have been better if I had gotten a company that I’d know
something about or had even heard of so it wold have been a little more easier
and perhaps more interesting.
